This weekend I stumbled across Dr. Horrible's Sing-Along Blog, a three-part musical miniseries starring Neil Patrick Harris, directed by Joss Whedon. It's a fun little piece, apparently written during the WGA writers' strike. It comes across as low-budget but with good production value, and the music is decent.
And it seems I lucked out: they were streaming the episodes for free this weekend, but have since taken them down, and now you must buy them from iTunes. Their business model is clearly of the "stir up word-of-mouth via short-term free distribution, then switch to paid distribution" ilk. And I guess I can't blame them: I liked it a lot, and so I recommend it.
If I am a pawn in their scheme, at least I am not an unwitting pawn.